News & Insights

Discover the latest industry news, and our top tips

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23 Apr 2025

“Organic vs Boosted Social Media: Maximizing Your Digital Marketing Strategy”

In this article, we’ll dive deep into understanding the concepts of organic and boosted social media, as well as why an effective digital marketing strategy will need both. An all-rounded approach incorporating these methods can significantly enhance your online presence,

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6 Mar 2025

Use European, British and Canadian Alternatives in Media, Marketing, and Advertising

Explore unique media marketing strategies from Europe, Britain & Canada to enhance your campaigns and reach diverse audiences.

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24 Feb 2025

The Importance of Mobile-Friendly eCommerce Websites and How to Optimise for Mobile Users

Why Mobile eCommerce is Essential for Online Success More than 75% of online customers browse and purchase products from their smartphones, making it essential for businesses to prioritise mobile-friendly eCommerce. If your eCommerce mobile website is not optimised for mobile

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24 Feb 2025

Data-Driven Marketing: Making Smarter Decisions with Analytics

Marketing today is driven by one fundamental element – data. The days of relying solely on intuition or past experiences are long gone. The volume of information available to marketers now, through platforms like Google Analytics, Ahrefs, and various attribution

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7 Feb 2025

Navigating the Impact of Google’s AI Overviews on SEO Strategies

One of the most significant changes affecting SEO in recent years is Google’s introduction of AI Overviews, a feature designed to provide users with comprehensive summaries directly within search results. While it enhances user experience, this innovation presents challenges for