Business - Purple Media

6 Mar 2025

Use European, British and Canadian Alternatives in Media, Marketing, and Advertising

Explore unique media marketing strategies from Europe, Britain & Canada to enhance your campaigns and reach diverse audiences.

24 Feb 2025

Data-Driven Marketing: Making Smarter Decisions with Analytics

Marketing today is driven by one fundamental element – data. The days of relying solely on intuition or past experiences are long gone. The volume of information available to marketers now, through platforms like Google Analytics, Ahrefs, and various attribution

20 Jan 2025

How Website Aesthetics and Functionality Drive eCommerce Sales

Your website is more than just a platform; it’s the face of your business, your digital storefront, and often the first interaction customers have with your brand. The design and functionality of your eCommerce site can make or break sales,

7 Jan 2025

Exploring Product Advertising: Types, Benefits, and Strategies

Discover the types of product advertising and how they benefit your business. Learn strategies to maximise reach and boost customer engagement

19 Dec 2024

Website Themes: The Backbone of Design and Development

Discover how website themes influence design and functionality on WordPress and Shopify. Learn why the right theme is crucial for online success.

18 Dec 2024

Digital Marketing vs. Traditional Marketing: Uncovering the ROI Champion

Explore the differences between digital and traditional marketing. Learn which approach offers better ROI and how to integrate both for optimal results.

18 Dec 2024

How to Select the Right PPC Management Agency for Your Business

Discover how to choose the best PPC management agency. Learn key factors, strategies, and why partnering with experts boosts ROI and campaign success.

2 Jul 2024

Mastering Cultural Sensitivity in Global Marketing

Learn how to master cultural sensitivity in global marketing. Discover strategies for cross-cultural communication, global branding, and international SEO best practices.

19 Apr 2024

The Path to Maximum Marketing Effectiveness in Crafting Targeted Landing Pages

In the highly competitive world of online retail, every click and conversion counts. With attention spans dwindling and consumer expectations soaring, it's crucial to create a seamless and targeted user experience that guides visitors towards the desired action.

19 Feb 2024

Unleashing Potential: Transforming Your Hobby into a Lucrative Online Business

In the dynamic landscape of the digital era, turning your passion into profit has never been more accessible. This article delves into the innovative approaches of establishing an ecommerce store from your hobby, exploring the realm of ecommerce web design

19 Feb 2024

Mastering the Art: Branding on Social Media and Unveiling Social Media Essentials

In the realm of digital connectivity, understanding the core pillars of social media is essential for any business aiming to establish a robust online presence. This article delves into the strategic impact of branding on social media and unveils the

29 Sep 2023

Google September 2023 Content Update: The Gist

Introduction Google has said that September 2023 is quite helpful with an enhanced classifier system. The update took two weeks to approve. Google will update its history pages as soon as the update is complete. Moreover, the search engine will

10 Sep 2023

How to Start a Jewelry Business: Your Path to Sparkling Success

Are you passionate about crafting beautiful jewelry and dream of turning your creative spark into a thriving business? Starting a jewelry business is an exciting journey that can be both creatively fulfilling and financially rewarding. In this comprehensive guide, we

9 Ways to Increase Sales In Your Business Today

11 Apr 2023

9 Ways to Increase Sales In Your Business Today

In any business, increasing sales is a top priority. It’s essential to drive revenue growth, attract new customers, and retain existing ones. But with so many strategies out there, it can be challenging to know where to start. In this

2 Jan 2023

5 Things You Need To Know To Build A Highly Successful Ecommerce Website

It has been years since ecommerce has changed the face of commerce. The pandemic met an increasingly digital and instantaneous world and pushed businesses even further away from the traditional model. But the unfortunate reality is that most ecommerce websites

14 Dec 2022

2022: What a year it’s been at Purple Media!

We celebrate our first anniversary, and we couldn’t be more grateful to the community and our partners (clients, media partners and others) for their great reception in 2022! What started as a little idea on how to make communications more

27 Apr 2022

Playable Ads: What they are and what are their benefits?

Playable ads are a very powerful tool in brands and marketers' box. We discuss what they are and their benefits!

Purple Media: Discover OOH opportunities

16 Mar 2022

Outdoor advertising: how and when to use it

A healthy media mix includes many channels to have an effective campaign. We believe in outdoor. Purple Media discusses how and when to use it!

Purple Media: Reach your local customers

18 Feb 2022

Why Gibraltar advertisers should engage in local marketing.

Gibraltar has a thriving business community and is increasingly connected to the global economy. We discuss the advantages of engaging in local marketing.

Purple Media: Your dedicated social media agency

11 Feb 2022

What does a social media agency do?

Social Media has a pivotal role for any business, big or small. We discuss the advantages and benefits of using an agency.