E-commerce - Purple Media

24 Feb 2025

The Importance of Mobile-Friendly eCommerce Websites and How to Optimise for Mobile Users

Why Mobile eCommerce is Essential for Online Success More than 75% of online customers browse and purchase products from their smartphones, making it essential for businesses to prioritise mobile-friendly eCommerce. If your eCommerce mobile website is not optimised for mobile

20 Jan 2025

How Website Aesthetics and Functionality Drive eCommerce Sales

Your website is more than just a platform; it’s the face of your business, your digital storefront, and often the first interaction customers have with your brand. The design and functionality of your eCommerce site can make or break sales,

19 Dec 2024

Website Themes: The Backbone of Design and Development

Discover how website themes influence design and functionality on WordPress and Shopify. Learn why the right theme is crucial for online success.

27 Nov 2024

The Best WordPress Alternatives for 2025: Which Platform Fits Your Needs?

Explore the best WordPress alternatives like Shopify, Webflow, and Wix. Discover which platform suits your business needs and keeps your website future-proof.

23 Oct 2024

Online Shop Development on WordPress or Shopify

Discover why professional website development is essential for building an optimised, secure, and high-performing online store using WordPress or Shopify.

9 Oct 2024

Website Builders vs. Custom Web Development: Which is Right for Your Business?

Discover whether a website builder or custom web development is right for your business. Learn the pros and cons to make an informed decision with Purple Media.

9 Sep 2024

The Importance of a Custom Website for Local Service Providers

Discover why a custom website is essential for local service providers. Purple Media offers web creation, local SEO, and advertising to grow your business.

9 Sep 2024

Why It’s Crucial to Monitor Competitors and Regularly Conduct Competitor Analysis

Learn why competitor analysis is essential for your SEO strategy. Discover tools like Ahrefs and SEMrush to close the content gap. Purple Media offers expert SEO services

23 Aug 2024

How to Choose the Perfect WordPress Theme for Your Business Website

Selecting the right WordPress theme is a crucial step in creating an impactful and professional online presence for your business

8 Aug 2024

Maximising Conversions and Enhancing User Experience with Effective Pop-up Strategies

Pop-ups are a double-edged sword in the world of digital marketing.

8 Aug 2024

Understanding Anchor Text and Its Crucial Role in SEO

Anchor text refers to the clickable text in a hyperlink, usually highlighted in a different colour and often underlined

11 Jul 2024

The Role of User-Generated Content in E-commerce Success

Discover how user-generated content can drive e-commerce success. Learn effective UGC strategies to build trust, enhance engagement, and boost sales. Explore the power of customer voices in your marketing efforts.

8 Jan 2024

Why SEO Shouldn’t Be Cheap and How it Saves You Money

1. Why SEO Should Not Be Cheap In the fast-paced digital economy, the intrinsic value of Search Engine Optimization (SEO) cannot be overstated.While cost-effective solutions may seem tempting, the correlation between quality SEO and sustained success is undeniable. Investing in

3 Nov 2023

Shopify vs. Etsy: Choosing the Right Online Platform

In today’s digital landscape, selecting the ideal platform for your online business can be a game-changer. Whether you’re a seasoned e-commerce entrepreneur or just starting your online business journey, choosing the right platform is crucial. In this article, we’ll compare

10 Sep 2023

How to Become an Online Tutor and Start Your Tutoring Business

In today’s digital age, the opportunity to share your knowledge and expertise as an online tutor has never been more accessible or in demand. Whether you’re a subject matter expert, a teacher looking to expand your horizons, or simply someone

25 May 2023

Unveiling the Power of Marketing Automation and Purple Media

Introduction In the ever-evolving virtual panorama, corporations are constantly looking for approaches to optimize their marketing efforts and streamline tactics for stepped forward performance. Marketing automation has emerged as a recreation-converting answer, revolutionizing the way agencies engage with their target

14 Oct 2022

How To Best Use Google to Promote Your Business?

E-commerce has intensified market and business competition. Furthermore, it has also increased the use of search engines, social media, and business communication. Google offers an enhanced approach to convert the translation to sales. Business advertising on Google is crucial for