Technology - Purple Media

20 Jan 2025

How to Save on SEO During Off-Season

When business slows down during the off-season, cutting back on SEO might seem like a logical way to save money. However, SEO is a long-term process, not a quick fix. Think of it as a 24-hour endurance race like Le

7 Jan 2025

Exploring Product Advertising: Types, Benefits, and Strategies

Discover the types of product advertising and how they benefit your business. Learn strategies to maximise reach and boost customer engagement

19 Dec 2024

The Google Update Is Over. Is Everyone Still Alive?

Discover the key takeaways from Google's December 2024 Core Update. Learn how it impacts your site rankings and the future of SEO strategies.

23 Oct 2024

Keyword Strategy 101: Mastering Your Website’s Semantic Core

Learn how to develop a winning keyword strategy and build a strong semantic core to boost your website's SEO and drive organic traffic.

23 Oct 2024

Online Shop Development on WordPress or Shopify

Discover why professional website development is essential for building an optimised, secure, and high-performing online store using WordPress or Shopify.

9 Oct 2024

5 Key Advantages of Using Digital Marketing Services for Your Business

Explore 5 key benefits of digital marketing services, from building a global brand to customer engagement. Learn how Purple Media can help grow your business.

9 Oct 2024

Website Builders vs. Custom Web Development: Which is Right for Your Business?

Discover whether a website builder or custom web development is right for your business. Learn the pros and cons to make an informed decision with Purple Media.

21 Sep 2024

The Best PPC Tools for Effective Campaign Management: What They Are and How to Use Them

Discover the best PPC tools like Semrush, Ahrefs, and Google Keyword Planner. Learn how they help optimise your PPC strategy and boost campaign performance.

21 Sep 2024

Types of Social Media Content That Can Boost Engagement and Grow Your Business

Learn about the best social media content types to boost engagement and grow your business. Discover how Purple Media can enhance your social media strategy.

9 Sep 2024

The Importance of a Custom Website for Local Service Providers

Discover why a custom website is essential for local service providers. Purple Media offers web creation, local SEO, and advertising to grow your business.

9 Sep 2024

Why It’s Crucial to Monitor Competitors and Regularly Conduct Competitor Analysis

Learn why competitor analysis is essential for your SEO strategy. Discover tools like Ahrefs and SEMrush to close the content gap. Purple Media offers expert SEO services

23 Aug 2024

Dofollow vs. Nofollow Links: Understanding the Impact on Your SEO

In the dynamic landscape of search engine optimisation (SEO), backlinks are a pivotal factor influencing a website's ranking.

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11 Jul 2024

Harnessing the Power of Micro-Moments in Mobile Marketing

Discover how to harness micro-moments in mobile marketing. Learn strategies to capture these crucial instances, optimise user engagement, and drive conversions. Explore real-time mobile marketing tactics for success.

2 Jul 2024

Getting Started: What Media Services to Launch a Marketplace or Online Service Needed

Discover key media services needed to launch a successful marketplace or online service, including website development, branding, and digital marketing strategies

11 Jun 2024

Diverse Approaches to Promoting Your Website Online

In today's digital age, having a website is essential for businesses of all sizes. However, simply having a website isn't enough – you need to actively promote it to attract visitors and potential customers. There are numerous approaches to promoting

19 Apr 2024

The Path to Maximum Marketing Effectiveness in Crafting Targeted Landing Pages

In the highly competitive world of online retail, every click and conversion counts. With attention spans dwindling and consumer expectations soaring, it's crucial to create a seamless and targeted user experience that guides visitors towards the desired action.

19 Apr 2024

Unleashing the Potential of Your Online Business with Shopify

In today's digital age, having an online presence is no longer an option but a necessity for businesses of all sizes. With the convenience of online shopping and the increasing popularity of ecommerce, it's crucial to have a robust and

3 Jan 2024

Unveiling 2024: Ecommerce Trends and Marketing Strategies to Propel Your Business

As we step into 2024, the world of ecommerce continues to evolve rapidly, presenting new opportunities and challenges. In this comprehensive guide, we unveil the latest ecommerce trends and marketing strategies that will shape the landscape in the coming year.

28 Nov 2023

Emerging Trends in eCommerce Website Development for the Year Ahead

Introduction In the ever-evolving landscape of eCommerce, staying abreast of the latest trends in website development is paramount. As we anticipate the year ahead, businesses must adapt to these emerging trends to provide seamless and innovative online experiences Key Trends

28 Nov 2023

How to Migrate Your Website from WordPress to Shopify Without SEO Loss

Learn how to migrate your website from WordPress to Shopify smoothly while preserving SEO rankings and traffic. Follow our step-by-step guide for a seamless switch.

3 Nov 2023

Shopify vs. Etsy: Choosing the Right Online Platform

In today’s digital landscape, selecting the ideal platform for your online business can be a game-changer. Whether you’re a seasoned e-commerce entrepreneur or just starting your online business journey, choosing the right platform is crucial. In this article, we’ll compare

12 Jul 2023

Threads: The new social network with which you can boost the reach of your business

Explore Threads, the innovative social network for business growth. Discover how it can supercharge your brand's reach and impact.

7 Apr 2023

YouTube advertising, all the benefits

YouTube is a video-sharing platform that has become an essential tool for businesses to advertise their products or services. With over 2 billion active monthly users, YouTube has become the second most visited website after Google. It is no surprise

14 Mar 2023

Why Is SEO Crucial for a Successful Business?

SEO can be the one thing that is holding you away from constant sales and website traffic. Here is why!