Marketing Digital - Purple Media

23 Apr 2025

“Organic vs Boosted Social Media: Maximizing Your Digital Marketing Strategy”

In this article, we’ll dive deep into understanding the concepts of organic and boosted social media, as well as why an effective digital marketing strategy will need both. An all-rounded approach incorporating these methods can significantly enhance your online presence,

6 Mar 2025

Use European, British and Canadian Alternatives in Media, Marketing, and Advertising

Explore unique media marketing strategies from Europe, Britain & Canada to enhance your campaigns and reach diverse audiences.

24 Feb 2025

The Importance of Mobile-Friendly eCommerce Websites and How to Optimise for Mobile Users

Why Mobile eCommerce is Essential for Online Success More than 75% of online customers browse and purchase products from their smartphones, making it essential for businesses to prioritise mobile-friendly eCommerce. If your eCommerce mobile website is not optimised for mobile

7 Feb 2025

LLMs: Large Language Models and Their Impact on the Web

As artificial intelligence continues to evolve, few innovations have sparked as much discussion as Large Language Models (LLMs). They are at the heart of AI applications like Google AI Overviews, ChatGPT, and Bing’s Copilot, influencing how users access and interact

7 Jan 2025

Exploring Product Advertising: Types, Benefits, and Strategies

Discover the types of product advertising and how they benefit your business. Learn strategies to maximise reach and boost customer engagement

7 Jan 2025

The Art of Conversion: Transforming Visitors into Customers

Learn how to master conversions by understanding user actions, improving strategies, and optimising your website. Drive results and grow your business.

18 Dec 2024

Digital Marketing vs. Traditional Marketing: Uncovering the ROI Champion

Explore the differences between digital and traditional marketing. Learn which approach offers better ROI and how to integrate both for optimal results.

18 Dec 2024

How to Select the Right PPC Management Agency for Your Business

Discover how to choose the best PPC management agency. Learn key factors, strategies, and why partnering with experts boosts ROI and campaign success.

27 Nov 2024

The Best WordPress Alternatives for 2025: Which Platform Fits Your Needs?

Explore the best WordPress alternatives like Shopify, Webflow, and Wix. Discover which platform suits your business needs and keeps your website future-proof.

23 Oct 2024

Keyword Strategy 101: Mastering Your Website’s Semantic Core

Learn how to develop a winning keyword strategy and build a strong semantic core to boost your website's SEO and drive organic traffic.

23 Oct 2024

Online Shop Development on WordPress or Shopify

Discover why professional website development is essential for building an optimised, secure, and high-performing online store using WordPress or Shopify.

9 Oct 2024

5 Key Advantages of Using Digital Marketing Services for Your Business

Explore 5 key benefits of digital marketing services, from building a global brand to customer engagement. Learn how Purple Media can help grow your business.

21 Sep 2024

Types of Social Media Content That Can Boost Engagement and Grow Your Business

Learn about the best social media content types to boost engagement and grow your business. Discover how Purple Media can enhance your social media strategy.

9 Sep 2024

The Importance of a Custom Website for Local Service Providers

Discover why a custom website is essential for local service providers. Purple Media offers web creation, local SEO, and advertising to grow your business.

23 Aug 2024

Dofollow vs. Nofollow Links: Understanding the Impact on Your SEO

In the dynamic landscape of search engine optimisation (SEO), backlinks are a pivotal factor influencing a website's ranking.

8 Aug 2024

Maximising Conversions and Enhancing User Experience with Effective Pop-up Strategies

Pop-ups are a double-edged sword in the world of digital marketing.

8 Aug 2024

Understanding Anchor Text and Its Crucial Role in SEO

Anchor text refers to the clickable text in a hyperlink, usually highlighted in a different colour and often underlined

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11 Jul 2024

Harnessing the Power of Micro-Moments in Mobile Marketing

Discover how to harness micro-moments in mobile marketing. Learn strategies to capture these crucial instances, optimise user engagement, and drive conversions. Explore real-time mobile marketing tactics for success.

19 Apr 2024

The Path to Maximum Marketing Effectiveness in Crafting Targeted Landing Pages

In the highly competitive world of online retail, every click and conversion counts. With attention spans dwindling and consumer expectations soaring, it's crucial to create a seamless and targeted user experience that guides visitors towards the desired action.

5 Mar 2024

Building a Successful Online Store on WordPress: A Comprehensive Guide

Discover the essential steps and best practices for creating a thriving e-commerce platform using WordPress. Explore the power of WooCommerce, top e-commerce plugins, and effective content marketing strategies to elevate your online store to new heights.

19 Feb 2024

Unleashing Potential: Transforming Your Hobby into a Lucrative Online Business

In the dynamic landscape of the digital era, turning your passion into profit has never been more accessible. This article delves into the innovative approaches of establishing an ecommerce store from your hobby, exploring the realm of ecommerce web design

8 Jan 2024

Why SEO Shouldn’t Be Cheap and How it Saves You Money

1. Why SEO Should Not Be Cheap In the fast-paced digital economy, the intrinsic value of Search Engine Optimization (SEO) cannot be overstated.While cost-effective solutions may seem tempting, the correlation between quality SEO and sustained success is undeniable. Investing in

25 May 2023

Unveiling the Power of Marketing Automation and Purple Media

Introduction In the ever-evolving virtual panorama, corporations are constantly looking for approaches to optimize their marketing efforts and streamline tactics for stepped forward performance. Marketing automation has emerged as a recreation-converting answer, revolutionizing the way agencies engage with their target

27 Jan 2023

Trying to reach tourists coming to Gibraltar? OOH advertising might be a solution for you.

As we head towards the tourist season of 2023, the team at Purple Media explores a good option for local businesses: Out-of-home ads Out-of-home (OOH) advertising is a powerful tool for reaching tourists in Gibraltar. This type of advertising includes

21 Nov 2022

Why small and medium businesses should consider Music and Podcast advertising

Much has changed in the previous decade regarding how to reach customers effectively with audio content. Why audio advertising could be a good fit for your business: One reason for this shift is the explosive growth of the podcasting industry,

Marketing Digital Strategies: How to effectively reach consumers

8 Nov 2022

Marketing Digital Strategies: How to effectively reach consumers

Marketing is the process through which ideas, products, or services are brought to the customers. For successful marketing, digital strategies should be applied. Why is a digital marketing strategy important? A marketing plan serves as the roadmap for how you will promote