Advertising - Purple Media

6 Mar 2025

Use European, British and Canadian Alternatives in Media, Marketing, and Advertising

Explore unique media marketing strategies from Europe, Britain & Canada to enhance your campaigns and reach diverse audiences.

24 Feb 2025

The Importance of Mobile-Friendly eCommerce Websites and How to Optimise for Mobile Users

Why Mobile eCommerce is Essential for Online Success More than 75% of online customers browse and purchase products from their smartphones, making it essential for businesses to prioritise mobile-friendly eCommerce. If your eCommerce mobile website is not optimised for mobile

24 Feb 2025

Data-Driven Marketing: Making Smarter Decisions with Analytics

Marketing today is driven by one fundamental element – data. The days of relying solely on intuition or past experiences are long gone. The volume of information available to marketers now, through platforms like Google Analytics, Ahrefs, and various attribution

7 Feb 2025

LLMs: Large Language Models and Their Impact on the Web

As artificial intelligence continues to evolve, few innovations have sparked as much discussion as Large Language Models (LLMs). They are at the heart of AI applications like Google AI Overviews, ChatGPT, and Bing’s Copilot, influencing how users access and interact

7 Jan 2025

Exploring Product Advertising: Types, Benefits, and Strategies

Discover the types of product advertising and how they benefit your business. Learn strategies to maximise reach and boost customer engagement

7 Jan 2025

The Art of Conversion: Transforming Visitors into Customers

Learn how to master conversions by understanding user actions, improving strategies, and optimising your website. Drive results and grow your business.

18 Dec 2024

Digital Marketing vs. Traditional Marketing: Uncovering the ROI Champion

Explore the differences between digital and traditional marketing. Learn which approach offers better ROI and how to integrate both for optimal results.

18 Dec 2024

How to Select the Right PPC Management Agency for Your Business

Discover how to choose the best PPC management agency. Learn key factors, strategies, and why partnering with experts boosts ROI and campaign success.

23 Oct 2024

Keyword Strategy 101: Mastering Your Website’s Semantic Core

Learn how to develop a winning keyword strategy and build a strong semantic core to boost your website's SEO and drive organic traffic.

21 Sep 2024

Types of Social Media Content That Can Boost Engagement and Grow Your Business

Learn about the best social media content types to boost engagement and grow your business. Discover how Purple Media can enhance your social media strategy.

11 Jul 2024

The Role of User-Generated Content in E-commerce Success

Discover how user-generated content can drive e-commerce success. Learn effective UGC strategies to build trust, enhance engagement, and boost sales. Explore the power of customer voices in your marketing efforts.

11 Jun 2024

Exploring Product Advertising: Understanding Types and Examples

In today's competitive marketplace, effective product advertising has become crucial for businesses to stand out and reach their target audience. With numerous advertising channels and strategies available, it's essential to understand the different types of product advertising and how they

10 Sep 2023

How to Become an Online Tutor and Start Your Tutoring Business

In today’s digital age, the opportunity to share your knowledge and expertise as an online tutor has never been more accessible or in demand. Whether you’re a subject matter expert, a teacher looking to expand your horizons, or simply someone

25 May 2023

Unveiling the Power of Marketing Automation and Purple Media

Introduction In the ever-evolving virtual panorama, corporations are constantly looking for approaches to optimize their marketing efforts and streamline tactics for stepped forward performance. Marketing automation has emerged as a recreation-converting answer, revolutionizing the way agencies engage with their target

27 Jan 2023

Trying to reach tourists coming to Gibraltar? OOH advertising might be a solution for you.

As we head towards the tourist season of 2023, the team at Purple Media explores a good option for local businesses: Out-of-home ads Out-of-home (OOH) advertising is a powerful tool for reaching tourists in Gibraltar. This type of advertising includes

21 Nov 2022

Why small and medium businesses should consider Music and Podcast advertising

Much has changed in the previous decade regarding how to reach customers effectively with audio content. Why audio advertising could be a good fit for your business: One reason for this shift is the explosive growth of the podcasting industry,

14 Oct 2022

How To Best Use Google to Promote Your Business?

E-commerce has intensified market and business competition. Furthermore, it has also increased the use of search engines, social media, and business communication. Google offers an enhanced approach to convert the translation to sales. Business advertising on Google is crucial for