SEO - Purple Media

24 Feb 2025

Data-Driven Marketing: Making Smarter Decisions with Analytics

Marketing today is driven by one fundamental element – data. The days of relying solely on intuition or past experiences are long gone. The volume of information available to marketers now, through platforms like Google Analytics, Ahrefs, and various attribution

7 Feb 2025

Navigating the Impact of Google’s AI Overviews on SEO Strategies

One of the most significant changes affecting SEO in recent years is Google’s introduction of AI Overviews, a feature designed to provide users with comprehensive summaries directly within search results. While it enhances user experience, this innovation presents challenges for

20 Jan 2025

How to Save on SEO During Off-Season

When business slows down during the off-season, cutting back on SEO might seem like a logical way to save money. However, SEO is a long-term process, not a quick fix. Think of it as a 24-hour endurance race like Le

27 Nov 2024

The WordPress Drama: What It Means for Businesses and SEO

Discover how the recent WordPress drama affects businesses, developers, and SEO strategies. Learn how to prepare and adapt to potential platform changes.

23 Oct 2024

Keyword Strategy 101: Mastering Your Website’s Semantic Core

Learn how to develop a winning keyword strategy and build a strong semantic core to boost your website's SEO and drive organic traffic.

21 Sep 2024

The Best PPC Tools for Effective Campaign Management: What They Are and How to Use Them

Discover the best PPC tools like Semrush, Ahrefs, and Google Keyword Planner. Learn how they help optimise your PPC strategy and boost campaign performance.

9 Sep 2024

Why It’s Crucial to Monitor Competitors and Regularly Conduct Competitor Analysis

Learn why competitor analysis is essential for your SEO strategy. Discover tools like Ahrefs and SEMrush to close the content gap. Purple Media offers expert SEO services

8 Jan 2024

Innovative Approaches to SEO for the Financial Sector in Gibraltar

In the dynamic landscape of the financial sector in Gibraltar, achieving high visibility for financial services is crucial. Purple Media, a leading marketing agency, explores innovative approaches to enhance financial SEO in this thriving jurisdiction.

8 Jan 2024

Why SEO Shouldn’t Be Cheap and How it Saves You Money

1. Why SEO Should Not Be Cheap In the fast-paced digital economy, the intrinsic value of Search Engine Optimization (SEO) cannot be overstated.While cost-effective solutions may seem tempting, the correlation between quality SEO and sustained success is undeniable. Investing in

14 Mar 2023

Why Is SEO Crucial for a Successful Business?

SEO can be the one thing that is holding you away from constant sales and website traffic. Here is why!