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Case Study: Fiscal Brilliance Unleashed: Purple Media’s Triumph with Portutax in Portugal and the UK

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150+ qualified leads
within 2 month

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500%+ website visits

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2 countries

Portutax, a leading fiscal representation service provider in Portugal, approached Purple Media in early 2022 to elevate their brand visibility and promote their services targeting clients in both Portugal and the UK.

Challenge:

Operating in a highly competitive landscape, Portutax’s main objective was to stand out in the market. They specialize in providing fiscal representation services to foreigners owning assets, including properties, in Portugal.

Purple Media’s Approach: Purple Media took a strategic approach to meet Portutax’s objectives. The following tactics were employed:

1. Audience Analysis: Purple Media conducted a thorough analysis of the target audience in both Portugal and the UK, ensuring a deep understanding of their behaviour and preferences.

2. Tailored Media Campaign: Leveraging the insights gathered from the audience analysis, Purple Media crafted a comprehensive media campaign with a clear focus on reaching potential clients. The campaign incorporated various channels:

  • Digital Ads: Engaging and visually appealing advertisements were strategically placed online.
  • Video Ads: Compelling video content was designed to communicate Portutax’s services effectively.
  • Google Search & SEO: Optimization strategies were employed to enhance Portutax’s visibility on search engines.
  • Social Media: Platforms like Facebook, Instagram, and LinkedIn were utilised for targeted outreach.
  • Press: Collaborations with relevant publications to increase coverage.
  • OOH (Out-of-Home): Strategic placement of advertisements in key locations.

Radio: Engaging radio spots were created to reach a diverse audience

3. Artwork Testing: Purple Media developed multiple sets of artworks with diverse messages and images. These were tested in a pilot phase to gauge effectiveness and refine the campaign approach.

4. Full-Scale Campaign Launch: Based on the successful outcomes of the testing phase, Purple Media proceeded to launch the full-scale campaign in accordance with the finalized media plan.

Client testimony:

Purple Media is an experienced, fast and efficient team. Each of the different members is approachable and has skills that have helped us to take to market our service. Their international view is a great asset, and we have seen strong growth since we started to work with them. David Revagliatte, Director of Marketing (Gibro Group | Portutax)