Case Study: Eroski Gibraltar – Harnessing the Power of YouTube Ads
Eroski Gibraltar, a franchise of the major Basque supermarket chain, faces a unique challenge in its marketing efforts. The headquarters does not provide marketing support to the Gibraltar branch due to the need for special cultural and product considerations. In addition, Eroski Gibraltar operates in a highly competitive environment, not only with other local supermarkets but also with nearby ones in Spain.
Objective: The primary goal was to effectively communicate Eroski Gibraltar’s regular offers and promotions to the correct audience, while achieving the best possible return on investment (ROI).
Strategy: Our team identified YouTube ads as an ideal way to reach people in Gibraltar, based on a thorough analysis of the data. We implemented a strategy to maximise the client’s returns and reach a wide pool of potential customers.
- Market Research: We conducted extensive market research to understand the local audience’s preferences, ensuring that our ads would resonate with them.
- Ad Creation: We created eye-catching and engaging YouTube ads, adhering to the brand guidelines from Spain but adapting them to the local Gibraltar market. The ads were designed to be impactful from the start, ensuring that the message was effectively conveyed.
- Targeting and Optimisation: We continuously monitored the performance of the ads, refining and optimising them to improve their targeting and overall effectiveness. This data-driven approach allowed us to achieve the best possible ROI for Eroski Gibraltar.
Results: The client saw significant growth during the ad campaign period, effectively tackling the competition and positioning itself at the forefront of local communications. The YouTube ads campaign proved to be a successful marketing strategy for Eroski Gibraltar, helping them reach and engage with their target audience, and ultimately driving growth for the business
Eroski demonstrates the power of YouTube ads in reaching and engaging with a local audience, even in a highly competitive market. By conducting thorough market research, creating impactful ads, and continuously optimising the campaign, Eroski Gibraltar was able to achieve its marketing objectives and drive growth for the business. To see the successful YouTube ads campaign in action, please visit Eroski Gibraltar’s channel at https://www.youtube.com/@eroskigibraltar.
