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Gibro Group

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Case Study: Transforming Gibro Group’s Marketing with Purple Media

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10x+ ROAS

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16+ Keyword Ranking

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500%+ Growth in Social Engagemen

The Gibro Group, a Gibraltar-based international service provider, enlisted Purple Media for a strategic marketing revamp. Lacking a unified approach, Gibro engaged in ad-hoc activities without data insights. This case study details Purple Media’s role in reshaping Gibro’s marketing landscape.

Challenge:

  • Intense Competition: Gibro faced stiff competition locally and globally, including jurisdictions like Jersey, Guernsey, and Bermuda.
  • Marketing Fragmentation: Gibro operated without a cohesive marketing strategy, necessitating a comprehensive reconstruction.
  • Neglected SEO: SEO neglect resulted in minimal organic website traffic.

Strategy and Planning:

  • Audience Analysis: Purple Media conducted a thorough analysis of the target audience, identifying habits and touchpoints across social media, online/offline platforms, radio, and press.
  • Adaptation for Target Markets: Tailored strategies were developed for different target markets, recognising the diverse landscape.
  • SEO Overhaul: A comprehensive SEO strategy was implemented, starting with foundational elements and progressing to proactive measures, including dedicated blogs and news creation, and building backlinks.

Execution:

  • Creative Development Guidelines: Purple Media established guidelines for creative development, ensuring consistency across all channels.
  • Social Media Management: Engaging posts were curated, and follower growth was actively pursued to enhance Gibro’s online presence.
  • Targeted Ad Campaigns: Precision-targeted ad campaigns were launched, incorporating high-performing Search PPC and Digital Banners to maximise visibility.

SEO

  • Keyword Analysis: Purple Media conducted a detailed keyword analysis to identify opportunities and challenges in the niche.
  • Strategic Implementation: Leveraging tactical SEO practices and staying abreast of Google trends, Purple Media achieved rapid improvements on 16+ highly competitive keywords within a month.

Results:

The Gibro Group received a very high number of qualified leads throughout the period, and generated a significant Return on Ad Spends (ROAS). Gibro’s rankings have significantly improved, leading to a strong number of website visits.