Holland & Barrett
Purple Media’s Transformative Journey with Holland & Barrett in Iberia
+25%
average quarterly growth
15x ROAS
2 countries
Purple Media proudly serves as the media and marketing partner for Holland & Barrett’s Iberian operations, covering Spain and Gibraltar. Renowned as Europe’s leader in vitamins and wellness products, Holland & Barrett faced significant challenges in a highly competitive market, prompting them to seek Purple Media’s expertise.
Challenge:
1. Fierce Market Competition: Holland & Barrett operates in a fiercely competitive market, necessitating a strategic approach to stand out.
2. Outdated Website: The existing website required a modern and improved revamp to enhance user experience and reflect the brand’s ethos.:
3. Cost-Effective Sales: The need for a low cost per sale was paramount to ensure a favourable return on investment in a cost-sensitive market.
4. Navigating Health Product Regulations: Strict regulations surrounding the promotion of health-related products, such as vitamins and supplements, added complexity to the marketing landscape.
Strategy and Planning:
1. E-commerce Website Overhaul: Purple Media spearheaded the creation of a new, modern, and user-friendly e-commerce website, aligned with the UK brand guidelines but tailored to the local Iberian market.
2. SEO Excellence: A comprehensive SEO strategy was devised, focusing on regular blog posts, recipes utilising products, and meticulous on-page and off-page optimisation, including backlinks and press releases.
3. Targeted Campaigns: Clear and precise targeting strategies were implemented across various campaigns, ensuring relevance and resonance with diverse target audiences.
4. Social Media Mastery: Social media strategies were meticulously laid out, fostering engaging content tailored to the preferences of different audience segments.
Execution:
1. Revolutionary Website Launch: Purple Media successfully launched a Shopify website (www.hollandandbarrett.es), seamlessly combining ease of use for the client on the backend with adherence to Holland & Barrett International’s brand identity.
2. Strategic Monthly Campaigns: Monthly ad campaigns were executed, aligning with key messages and promotions that mirrored seasonal trends.
3. Multichannel Media Plan: A comprehensive media plan encompassing Digital advertising, Search PPC, Radio, Press, Social media, Out-of-home, Email marketing, and TV, ensured a holistic approach to brand visibility.
4. Engaging Social Media Presence: Purple Media curated and maintained an engaging social media presence across various platforms, fostering a strong connection with the target audience.
Search Engine Optimisation: Purple Media’s in-depth SEO strategy yielded remarkable results, with consistent month-on-month growth, translating into increased sales.
Results:
- Revitalised Brand Presence: The revamped e-commerce platform and targeted campaigns contributed to a revitalised brand presence in the Iberian market.
- SEO Success: Purple Media’s SEO efforts led to constant month-on-month growth, translating into increased sales.
- Multichannel Impact: The comprehensive media plan resulted in a widespread impact across various channels, solidifying Holland & Barrett’s position in the Iberian wellness landscape.
If you are looking for a company that manages your Marketing, Purple Media is undoubtedly the best option. Serious, professional company, with personalized attention and endless ideas and solutions. Alfon Aparicio, Operations Manager (Holland & Barrett Spain)
