Maximising ROI through Strategic Digital Advertising – A Case Study on Ibex Insurance
2m+ impressions
in 2023
5,000+ clicks
in 2023
3 countries
In the dynamic landscape of digital advertising, Ibex Insurance, a specialist in insurance services for expats in the Iberian Peninsula, faced the challenge of efficiently reaching and engaging its target audience. This case study delves into how Ibex Insurance, in collaboration with Purple Media, implemented a targeted digital advertising strategy to achieve optimal lead generation with maximum return on investment (ROI).
Challenge:
- Difficulty reaching and engaging expat audience in a cost-effective manner.
Strategy and Planning:
- Thorough analysis using first- and third-party data and user web search insights.
- Overlaying data with targeted digital banners across web, desktop, and mobile platforms.
- Focus on direct competitors in Ibex Insurance’s first venture into digital advertising.
- Creation of bespoke audience segments for each insurance product campaign.
- Designing HTML5 banners for optimal conversion due to the absence of established brand guidelines.
Execution:
- Transition from traditional to data-driven digital advertising.
- Implementation aimed to resonate with expat audience through targeted strategies and competitor-focused advertising.
Creative Development:
In addressing the need for a cohesive brand representation in the digital space, Purple Media’s design team developed HTML5 banners that not only adhered to Ibex Insurance’s brand guidelines but also captivated the audience, contributing to successful conversions.
Results:
While specific figures remain confidential, the outcomes of the campaign showcased a significant increase in lead generation, validating the success of Purple Media’s tailored advertising campaigns. The strategic blend of data-driven insights, competitor targeting, and creative solutions delivered the desired results, exemplifying the efficacy of the approach.
