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Luxury Sotogrande

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Case Study: Transforming Luxury Sotogrande’s Marketing Landscape with Purple Media

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68%
Growth in social audience (6 months)

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3x
Number of organic visits (6 months):

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250%
Growth in qualified leads (6 months):

Luxury Sotogrande, a leading real estate agency situated in the prestigious locale of Sotogrande, Spain, specialises in curating an exquisite portfolio of high-end properties for sale and rent. Focused on delivering unparalleled luxury real estate experiences, Luxury Sotogrande sought the expertise of Purple Media to revamp their marketing strategies and address the challenges they faced.

Challenge:

  • Fierce Market Competition: Operating in a highly competitive market with both local and international real estate giants.
  • Stagnant Marketing: A marketing strategy that had remained unchanged for years, leading to a decline in visitor engagement and leads.
  • SEO Deterioration: Significant drops in SEO figures, affecting the online visibility of Luxury Sotogrande.
  • Budget Constraints: Limited financial resources to allocate towards marketing endeavours.

Strategy and Planning:

  • Holistic Marketing Overhaul: Purple Media devised a comprehensive marketing strategy by embracing the latest trends, identifying target audiences in Spain and Europe, and creating a dynamic plan to stand out in the competitive real estate landscape.
  • SEO Revitalisation: Recognising the importance of SEO, Purple Media implemented strategic activities and website improvements to enhance organic search rankings.
  • Visual Storytelling: Engaging and visually appealing artworks were created, forming the cornerstone of marketing activities, reinforcing the brand identity of Luxury Sotogrande.
  • Community Building: A robust social media strategy was crafted, emphasising the creation of guides and lifestyle posts to foster a sense of community and engage the audience.

Execution:

  • Target Audience Segmentation: Purple Media meticulously segmented the target audience across different markets to tailor marketing efforts effectively.
  • Multichannel Media Strategy: Purple Media executed a multi-faceted media strategy, utilising Digital Display Ads, Retargeting, Contextual targeting, Search PPC, Press, Out-of-home, Social Media, and YouTube to reach diverse audiences at various touchpoints.
  • Brand Consistency: Streamlined communication was achieved through the creation of templates and brand guidelines, including animated HTML5 banners.
  • Social Media Management: Planned and scheduled social media posts adhering to clear brand guidelines, enhancing engagement and fostering a consistent online presence.
  • SEO Dominance: Purple Media implemented an in-depth SEO strategy, focusing on high-performing keywords, on-page optimisations, user experience improvements, and the creation of impactful backlinks.

Results:

  •  Highly Performing Ad Campaign: Purple Media achieved consistently above-average Click-Through Rates (CTR), with some campaigns reaching an impressive 23% CTR.
  • SEO Success: Within six months, organic website visits tripled, surpassing key competitors and reestablishing online visibility.
  • Social Media Growth: Significant growth in engagement and following on social media platforms, translating into increased website visits and brand recognition.
  • Lead Generation: The overall efforts culminated in a high number of quality leads for Luxury Sotogrande.

Luxury Sotogrande’s partnership with Purple Media exemplifies the transformative power of strategic marketing in a competitive landscape, resulting in heightened brand visibility, increased engagement, and a substantial boost in leads.