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Purple Media is a digitally focused agency, but we still believe in the more traditional forms of media.
Chief among them, Outdoor advertising (also called out-of-home or OOH). It can be a very powerful channel when used in the right way. We discuss how and when to use it.
When people think Outdoor advertising, the first image that comes to mind is the billboard. Whilst this traditional format is still going strong, outdoor advertising has developed and adapted to the 21st century with many options available to advertisers. Outdoor includes roadside panels, digital screens, bus wraps and many other options. The share of digital out-of-home (DOOH) is increasingly rapidly across the world and allows advertisers to have dynamic ads.
A big bonus is that outdoor ads can not be blocked!
- Mass awareness: outdoor is a channel ideal to build awareness. It is less targeted than digital formats but is perfect for brands that want to have a wide reach and talk to everyone.
- Convey brand authority: when seeing a large format outdoor ad, passers by will see the brand as a serious “big” one that is here to tell the world about their product or service.
- Drive people to your store(s): smart campaign planners will use tactical local outdoor advertising to direct potential customers in close vicinity to their store and drive sales.
- Reach tourists: this audience is not to be discounted. Tourists are hard to reach as they will mostly be out and about exploring the city. Outdoor is a great solution to reach this audience, and you can use their language too!
Unlike a radio or television advertisement, with outdoor advertising, the audience can’t simply change the channel. Whether your targeting morning commuters or pedestrian traffic in a densely populated area, when people are on the move they are typically more aware of their surroundings and pay attention to advertising in their field of vision.
Purple Media’s staff has extensive knowledge of the local and international outdoor market, with many years of experience. We can help you plan an effective campaign with a strong ROI. Contact us today and book your free consultation: https://calendly.com/purplemediaagency/30min
FAQ
Outdoor advertising for your e-commerce website can significantly enhance visibility and reach a broader audience. By strategically placing ads in high-traffic areas, you can capture the attention of potential customers who may not be actively searching online, thereby driving traffic to your website and increasing sales opportunities.
In today’s digital age, outdoor advertising provides a unique and impactful way to break through the digital clutter. Tangible and visually striking, outdoor ads create lasting impressions, fostering brand recall. By integrating outdoor advertising with your digital marketing efforts, you can create a holistic approach that maximizes the benefits of both mediums, effectively engaging consumers across various touchpoints.
The best time to incorporate outdoor advertising into your marketing strategy depends on your specific goals and target audience. Consider aligning outdoor campaigns with seasonal trends, product launches, or events relevant to your business. Additionally, exploring the use of outdoor ads during peak commuting hours can increase exposure and visibility.
Effective outdoor advertising techniques for promoting e-commerce websites include eye-catching visuals, concise messaging, and compelling calls-to-action. Utilize large, high-quality images that showcase your products or promotions, along with clear and concise text that communicates key messages. Integrating QR codes or specific landing pages in your outdoor ads can also facilitate seamless transitions from offline to online engagement.
Outdoor advertising plays a pivotal role in boosting brand awareness by creating a strong visual presence in the physical world. By incorporating memorable imagery and consistent branding across various outdoor platforms, you can reinforce your brand identity and build trust with consumers. This increased awareness can drive online sales as consumers are more likely to consider your e-commerce website when making purchasing decisions.
When planning an outdoor advertising campaign for an e-commerce business, key considerations include identifying your target audience’s locations, selecting high-traffic areas, and ensuring that your creative elements align with your brand identity. Utilize data and analytics to measure the campaign’s effectiveness, adjusting strategies as needed. Additionally, collaborate with experienced professionals to navigate regulatory considerations, secure optimal ad placements, and maximize the impact of your outdoor advertising efforts.
