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Some of us will remember the days before websites and all those market places (Amazon, eBay etc).
Potential customers had to pick up the phone, or go around to look for a product or service. In 2022, things are different and yet still the same! Local businesses have to adapt.
In a nutshell, local marketing refers to a set of techniques that have the objective of promoting a brand, product or service to a specific geographic area. For larger countries, it is also sometimes referred to as “neighborhood marketing” – but due to the size of Gibraltar, it applies to the whole of our territory.
Before undertaking any local marketing activity in Gibraltar, we recommend to define a clear and measurable objective, and thereafter create a marketing strategy.
Gibraltar has a number of local options to choose from to reach the local market with a specific local message, from outdoor to radio to digital advertising.
Whilst it is possible to reach the local market through programmatic advertising, there are some key benefits in having local solutions at the forefront of your marketing strategy.
1. Be seen by relevant potential customers: Let’s be honest, Gibraltar-specific websites are mostly visited by local potential customers. This avoids wasting some valuable ad budget on irrelevant impressions.
2. Increase your local exposure: Since local people are far more likely to support your business and help it grow, you will instantly access a more engaged group of people in Gibraltar.
3. Build your reputation: Local advertising is a great way to build your local reputation online. Never underestimate the value of word-of-mouth! It allows you to create the buzz and your product or service to be shared organically between potential customers.
In the words of one of our preferred local options:
“Gibraltar-based businesses which advertise on local websites guarantee that they’re reaching real prospective customers. They can also bolster their campaigns with advertorials and other paid partnerships. Another benefit is that they can have more control over how their campaigns develop over time by building close relationships with those who run and operate the websites – it’s a personal and flexible connection that is good for business. And, of course, it helps to support small businesses locally!”
Giordano Durante, Editor, YGTV ( www.yourgibraltartv.com )
Our views
Local marketing and placing ads with local partners are essential for any local business that wants to engage with our community. It offers a good long-term return on investment and will shine a positive light on your business. Strategies should be different for each advertiser, and the team at Purple Media can help you create and implement your marketing with local knowledge and global know-how. . Contact us today and book your free consultation: https://calendly.com/purplemediaagency/30min
FAQ
Local marketing can greatly benefit Gibraltar-based advertisers by allowing them to reach their target audience more effectively and efficiently. By targeting consumers within a specific geographic area, businesses can focus their advertising efforts and resources on the most relevant and likely customers, increasing the chances of conversions and sales.
Advertising on local websites offers several advantages for Gibraltar-based businesses. These sites often have a dedicated following among local residents and can provide highly targeted advertising opportunities. Additionally, local websites may offer cost-effective advertising packages tailored to small and medium-sized enterprises (SMEs) in Gibraltar.
It is crucial for Gibraltar businesses to reach real prospective customers because converting local residents into loyal patrons is key to long-term success. By targeting advertising efforts towards those most likely to become customers, businesses can optimize their marketing spend and build a solid customer base within the community.
Gibraltar advertisers can employ various strategies to engage in effective local marketing, such as partnering with local influencers or bloggers, participating in community events and sponsorships, leveraging social media platforms to connect with local audiences, and utilizing location-based advertising techniques like geofencing and targeted social media ads.
Advertising on local websites can significantly help businesses build a strong local customer base by increasing brand awareness and visibility within the Gibraltar community. By consistently delivering relevant and engaging content or promotions through local platforms, businesses can establish themselves as trusted and reliable choices for local consumers.
