Marketing

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7 Apr 2023

YouTube advertising, all the benefits

YouTube is a video-sharing platform that has become an essential tool for businesses to advertise their products or services. With over 2 billion active monthly users, YouTube has become the second most visited website after Google. It is no surprise

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21 Nov 2022

Why small and medium businesses should consider Music and Podcast advertising

Much has changed in the previous decade regarding how to reach customers effectively with audio content. Why audio advertising could be a good fit for your business: One reason for this shift is the explosive growth of the podcasting industry,

Marketing Digital Strategies: How to effectively reach consumers
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8 Nov 2022

Marketing Digital Strategies: How to effectively reach consumers

Marketing is the process through which ideas, products, or services are brought to the customers. For successful marketing, digital strategies should be applied. Why is a digital marketing strategy important? A marketing plan serves as the roadmap for how you will promote

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27 Apr 2022

Playable Ads: What they are and what are their benefits?

Playable ads are a very powerful tool in brands and marketers' box. We discuss what they are and their benefits!

Purple Media: Discover OOH opportunities
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16 Mar 2022

Outdoor advertising: how and when to use it

A healthy media mix includes many channels to have an effective campaign. We believe in outdoor. Purple Media discusses how and when to use it!

Purple Media: Reach your local customers
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18 Feb 2022

Why Gibraltar advertisers should engage in local marketing.

Gibraltar has a thriving business community and is increasingly connected to the global economy. We discuss the advantages of engaging in local marketing.

Purple Media: Your dedicated social media agency
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11 Feb 2022

What does a social media agency do?

Social Media has a pivotal role for any business, big or small. We discuss the advantages and benefits of using an agency.